SEO glossary
Backlink
A backlink is a hyperlink from another website pointing to a page on your site.
In plain English
Search engines treat backlinks as votes of confidence. Quality matters far more than quantity — one link from a trusted, topically relevant site outweighs hundreds from spammy directories. Anchor text, placement within the main content, and whether the link is dofollow or nofollow all add context. Earned editorial links beat anything you can buy or trade.
Why it matters for SEO
Backlinks remain one of the strongest ranking factors; a healthy, natural link profile is hard for competitors to replicate and compounds in value over time.
Check this on your own site with the free Backlink Counter.
Related terms
Frequently asked questions
- What is Backlink?
- A backlink is a hyperlink from another website pointing to a page on your site.
- Why does Backlink matter for SEO?
- Backlinks remain one of the strongest ranking factors; a healthy, natural link profile is hard for competitors to replicate and compounds in value over time.
- How does Backlink work?
- Search engines treat backlinks as votes of confidence. Quality matters far more than quantity — one link from a trusted, topically relevant site outweighs hundreds from spammy directories. Anchor text, placement within the main content, and whether the link is dofollow or nofollow all add context. Earned editorial links beat anything you can buy or trade.
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