SEO glossary
SERP
A SERP (Search Engine Results Page) is the page of results a search engine returns for a query.
In plain English
Modern SERPs mix organic links with ads, featured snippets, People Also Ask, image and video packs, and local results. The mix varies by query intent, which shapes how much organic real estate is actually available.
Why it matters for SEO
Understanding a query's SERP layout tells you whether ranking #1 will even get clicks — or whether features eat them first.
Related terms
Frequently asked questions
- What is SERP?
- A SERP (Search Engine Results Page) is the page of results a search engine returns for a query.
- Why does SERP matter for SEO?
- Understanding a query's SERP layout tells you whether ranking #1 will even get clicks — or whether features eat them first.
- How does SERP work?
- Modern SERPs mix organic links with ads, featured snippets, People Also Ask, image and video packs, and local results. The mix varies by query intent, which shapes how much organic real estate is actually available.
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